Fiskars might best be known for the ubiquitous orange-handled scissors it created back in 1967, but the company has a long-ranging history beyond that period that dates back to 1649 and continues today. It’s hard not to be swept up in the history, pride, passion, and overall elegant branding of this company, which is one of the oldest in the western world. What U.S. consumers might be most interested in today is the fact that Fiskars expanded its business in the States in 1977 when it founded a scissors company. The move to America proved to be a good move for Fiskars, which has sold more than a billion of those orange-handled scissors that many know so well. (The company also offers Amplify Scissors, which offer the much-loved orange-handled feel but can cut cleanly through thick fabrics that other scissors can’t.) Over the years, Fiskar tools have won awards from Red Dot, Good Design, Popular Mechanics Green Design, and ease-of-use commendations.
The company caters to a wide range of customers whose interests range from creative indoor pursuits to more physical outdoor activities. It sells a wealth of products in the categories of scissors, gardening, cooking, and creating, with the objective of offering tips and inspiration to its customers for gardens, kitchens, and hobby rooms. The gardening category is the most formidable line from Fiskars, with products such as axes, hedge shears, kids tools, pruners, weeding tools, rakes, and snow tools. Fiskars also sells lawn care tools such as edgers, weed pullers, grass shears, and trimmers. Those looking for gas-powered, battery-powered, or electric mowers won’t find them from Fiskars. The company does carry, however, a few StaySharp reel mowers for the environmentally conscience. These mowers make many other reel machines on the market look puny and boast hardened steel blades with precision-grounded edges, height-adjustable handles with soft grips, and VersaCut height-adjustment settings. Fiskars also has a line of watering products that include all-inclusive waterwheels and a range of general garden tools that help keep the lawn sprinkled and growing vegetables fully satiated.
Fiskars has a long and storied history, but in the 21st century it is focused on making everyday activities–both inside and outside–seem extraordinary. Fiskars’ acquired in 2015 a portfolio of iconic brands such as Waterford, Wedgwood, Royal Doulton, Royal Albert, and Rogaska. Its overall vision since its inception has been to create a positive and lasting impact on the quality of people’s lives in various ways, from its heralded scissors to a wealth of products that are both utilitarian and artistic.
